Using language
- Use simple language
- Use repetition and parallelism
- Use personal pronouns
- Use concrete language and vivid imagery
- Use simile, metaphor, and analogy
- Avoid cliches, mixed metaphors, and bad analogies
- Use active voice
Add 'yet' to the end of a statement
Simon Sinek says that you can strengthen your narrative journey by adding ‘yet’ to the end of a sentence. e.g. “I’m not famous, yet.” Change your narrative (YouTube)
Repetition and parallelism
Anaphora - Repeating the same phrase at the beginning of each sentence. Example: “I have a dream…” x3
Epiphora - Repeating the same phrase at the end of each sentence. Example: ”… Yes we can” x3